Tschüss

Feb 2025

The brand identity for Tschüss, a St. Louis-based venue, balances industrial motifs with a high-contrast visual language. Developed by art director Nick Hum, graphic designer JesseJessi, and motion designer Mooje O'Brien, the project channels a raw, nightlife-centric aesthetic through a palette of deep crimson, black, and neutral tones. The visual system incorporates editorial-style photography, featuring grainy, flash-lit textures and moody club interiors. This is complemented by clean, minimalist graphic design elements, including brushstroke typography, vector illustrations, and screen-printed posters that ground the brand's atmospheric energy in a modern, versatile format. Applications of the identity extend across both print and motion, from illuminated storefront signage and custom matchbook packaging to digital sequences and organized menu layouts. The collaborative effort highlights a cohesive approach to club and hospitality design.

Vertical, Commercial, Clean

Advertising Campaign