Tschüss: Brand Identity

Feb 2025

Tschüss defines its brand identity through a raw, high-contrast visual language that bridges nightlife culture and hospitality design. Spanning across St. Louis, Missouri, the project establishes a cohesive aesthetic using a palette of deep crimson, black, and white to anchor its club and dining environments. The visual identity leans into a moody, atmospheric aesthetic, utilising flash lighting and grainy textures to capture a sense of intimacy. Art directed by Nick Hum, the execution incorporates experimental typography and distressed graphic elements, with motion design by Mooje O'Brien and graphic design from JesseJessi further elevating the brand’s presence across digital and physical touchpoints.

Vertical, Commercial

Advertising Campaign