Joint,
Associated creatives
Tags
Description
This animated commercial created for TSB Mortgages by Studio AKA features stylized illustrated characters in a tailoring scene that illustrates the concept of borrowing correctly. The narrative-driven animation employs a clean, artistic style with fluid motion and expressive character design. Produced with sound by Factory and agency involvement from Joint, the piece communicates mortgage choices through charming visual metaphors. The minimalist background keeps the focus entirely on the animated character interactions and tailoring narrative.
Style
Documentary, Horizontal, Minimalist
Techniques
Animation
Industries
Banking
Background
White Seamless
Context
TVC / TV Commercial