Brand
ProjectWind
Chernin, Music / Sound,
Associated creatives
Tags
Description
This animated commercial video titled Wind was created for TSB Lloyds, with production by Studio AKA, creative agency RKCR/Y&R, and music by Chernin. The scene is set inside a living room with a bookshelf, sofa, and patterned rug, where animated characters experience a sudden gust of wind blowing autumn leaves and objects through the room. A man with a mustache, receding hair, a green coat, and a patterned scarf reacts to the wind blowing his hat off. Another man wearing a cap, vest, and boots attempts to secure a window pane. The animated sequence uses digital 3D rendering to portray a dynamic indoor wind disruption.
Style
Horizontal, Commercial, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Insurance
Background
Living Room
Context
TVC / TV Commercial