Chernin, Music / Sound,

Description

This animated video for the TSB Lloyds Supermarket project, produced by Studio AKA with agency RKCR/Y&R and music by Chernin, features stylized animated characters standing at a supermarket checkout counter. Animated family members are tangled in long winding grocery receipts that stretch across the checkout lane. The scene is set inside a brightly lit retail supermarket with shelves stocked with products and large windows in the background. The visual style is clean 3D character animation with a playful and humorous tone.

Style

Humorous, Vertical, Commercial, Clean

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Background

Retail Store

Context

TVC / TV Commercial