RKCR/Y&R, Agency / Creative,

Description

This animated commercial video for the TSB Lloyds project Pram, produced by Studio AKA with agency support from RKCR/Y&R and sound design by Chernin, features an expectant couple shopping inside a brightly lit baby store. The scene showcases stylized 3D animated characters, including a man in a plaid shirt examining a purple baby pram and a pregnant woman standing nearby. The store interior is detailed with shelves displaying toys, stuffed animals, and other baby merchandise. High-end lighting and smooth character animation highlight the playful narrative style of the commercial.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Background

Retail Store

Context

TVC / TV Commercial