RKCR/Y&R, Agency / Creative,

Description

This animated commercial video titled Phoenix for TSB Lloyds features a stylized green train named The Black Horse traveling along an elevated rail track high above a city under a cloudy sky. Inside the train car, characterized by green walls adorned with gold stars and round porthole windows, a family watches the landscape pass by. The sequence transitions to exterior aerial views of the train traversing winding tracks and eventually soaring through white clouds alongside white swans. Production credits include Studio AKA, RKCR/Y&R, and Chernin.

Style

Horizontal, Cinematic, Warm

Techniques

Animation

Industries

Banking

Color

Context

TVC / TV Commercial