Chernin, Music / Sound,

Description

This animated commercial titled Phew for TSB Lloyds, created by Studio AKA with agency RKCR/Y&R and music by Chernin, tells the story of an unfortunate home burglary. The scene opens in a stylized 3D animated kitchen that has been ransacked, with drawers pulled open and papers scattered across the floor. An adult male character wearing a yellow plaid coat stands near the doorway, looking shocked as a friendly-looking alligator lingers nearby. Later, the character reads an insurance document detailing home burglary coverage and makes a phone call, expressing relief. The animation features detailed character design, warm lighting, and a cohesive color palette.

Style

Humorous, Horizontal, Cinematic, Minimalist

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Background

Kitchen

Context

TVC / TV Commercial