RKCR/Y&R, Agency / Creative,

Description

This animated video for the TSB Lloyds Phew 2 project presents a humorous narrative about home insurance claims. The scene features a stylized animated man standing in a disorderly kitchen holding a document branded with personal claims information. The cinematic 3D animation uses rich lighting and detailed interior styling to depict a chaotic domestic setting where an unexpected alligator stands by the doorway. Studio AKA produced the animation with agency support from RKCR/Y&R and sound design by Chernin.

Style

Humorous, Horizontal, Cinematic, Minimalist

Techniques

3D render / CGI

Industries

Insurance

Color

Background

Kitchen

Context

TVC / TV Commercial