RKCR/Y&R, Agency / Creative,

Description

This 3D animated commercial for TSB Lloyds showcases school children engaging in various sports activities, including running, basketball, and gymnastics, on a track surrounding a green train. Created for the Olympics 90s project, the video features stylized animated characters with expressive features participating in school sport week events. The animation style combines vibrant colors with dynamic camera movements, capturing the energy of children playing and supporting emerging athletes. Production was handled by Studio AKA with creative agency RKCR/Y&R and music by Chernin.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Context

TVC / TV Commercial