Chernin, Music / Sound,

Description

This animated video advertisement titled Hello for TSB Lloyds was produced by Studio AKA, with creative agency support from RKCR/Y&R and sound by Chernin. The sequence opens with a first-person perspective holding bicycle handlebars and looking across a stylized, colorful neighborhood street filled with various animated characters conducting everyday tasks. Scenes transition between people interacting at a bank cashpoint, visiting local storefronts like a jewelry shop, and moving boxes into a new home. The production features a charming hand-crafted visual style with warm lighting and detailed town square architecture.

Style

Horizontal, Commercial, Warm, Minimalist

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Background

Street

Context

TVC / TV Commercial