Laughlin Constable,

Description

A humorous commercial video scene depicts a square patch of living grass with facial features standing behind a wooden podium at a press conference. Multiple microphones surround the grass block, which faces an audience of reporters holding cameras. A red backdrop features repeated True Value brand logos in white ovals. A placard on the podium reads Grass Press Conference. The commercial was created by agency Laughlin Constable for True Value as part of The Official Sponsor of Grass project.

Style

Humorous, Vertical, Commercial, Polished

Industries

CPG / Packaged Food

Color

Background

Set-dressed

Context

Advertising Campaign