BrandSamsung
ProjectCan I Kick It?
Trim Editorial X Cosmo Street Editorial,
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Associated creatives
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Description
A young adult rides an e-bike through an urban neighborhood to a basketball court where he meets a diverse group of friends. The first shot shows him inside a room with art, wearing a hoodie and earbuds, and holding a skateboard. He uses a smartphone to search for the skateboard online. He then exits the building on the bike, wearing a helmet. The final shots show him hanging out and talking with a group of friends at the basketball court. The setting is urban during the daytime. Lighting is natural. The overall tone is casual and friendly.