Travis Rathbone, Photographer, New York

Description

This commercial product image photographed by Travis Rathbone features a hand holding a Modelo beer can, pouring golden liquid into a glass with a spiced rim. The shot is composed in a horizontal frame with shallow depth of field, highlighting the stream of beverage mid-pour. A second can is softly blurred in the background. The lighting is moody and controlled, accentuating the textures of the can surface and the rim of the glass.

Style

Horizontal, Commercial, Warm, Clean

Techniques

High-speed / freeze, Natural light

Industries

Alcoholic Beverages

Color

Context

Advertising Campaign