Travis Rathbone, Photographer, New York

Description

This commercial product photograph by Travis Rathbone features an aluminum Modelo beer can held at an angle, actively pouring golden amber liquid into a glass with a dark spiced rim. Condensation droplets bead across the surface of the metallic white and gold can, highlighting the chilled texture. The lighting is crisp and directional, capturing the clean stream of beverage as it cascades downwards. Vertical branding text and the photographer attribution appear on the right side of the frame.

Style

Vertical, Commercial, Warm, Glossy

Techniques

Macro, Natural light

Industries

Alcoholic Beverages

Color

Context

Advertising Campaign