Travis Rathbone, Photographer, New York

Description

This commercial still life photograph features three Jack Daniel's Tennessee whiskey bottles suspended dynamically against a dark background, surrounded by scattered fragments of charred oak barrel staves. The bottles, labelled as 10, 12, and 14 years old, catch warm specular highlights that emphasize the golden amber hue of the liquid inside and the dark glass. The composition uses a moody, low-key lighting scheme that casts dramatic shadows and highlights the rough wooden textures of the staves. The polished glass surfaces contrast sharply with the raw, rustic grain of the wood pieces piercing the frame from various angles. The shot was captured by photographer and director Travis Rathbone in New York.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Alcoholic Beverages

Color

Background

Black Seamless

Context

Advertising Campaign