Travis Rathbone, Photographer, New York

Description

This commercial image by photographer and director Travis Rathbone captures a large, faceted ice cube partially submerged in a vibrant amber-colored liquid. A sharp horizontal liquid surface line cuts across the upper portion of the frame, creating bright warm reflections. Beneath the surface, the submerged portion of the ice refracts intense golden light, casting delicate, wispy tendrils of amber color downward into the deeper reddish-orange fluid. The composition is tightly focused, utilizing rich warm color grading and dramatic lighting to emphasize the textures of the melting ice and the fluid dynamics.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Macro, Natural light

Industries

Alcoholic Beverages

Color

Context

Advertising Campaign