Brand
ProjectSee The Change
DIVISION UK, Production,
Associated creatives
Tags
Description
This cinematic video campaign piece for Transitions titled See The Change follows a woman wearing dark sunglasses and a leather jacket as she moves through a city street and underground subway station. The footage transitions between exterior urban environments, station escalators, and city sidewalks under changing natural light. Produced by DIVISION UK with creative direction from ALTER BUREAU and post-production by MONUMENTAL FX, the visual style combines documentary-grade street captures with dramatic lens flares and atmospheric grading.
Style
Horizontal, Cinematic, Grainy, Raw
Color
Jet Black (50%)
Pure White (30%)
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video