Brand
ProjectTransformation
Lucky Luciano, Production,
Associated creatives
Tags
Description
This commercial video for Ernst & Young, titled Transformation, features a sequence of scenes with various people in urban settings, retail stores, and modern interiors. The narrative explores themes of future business and consumer imagination, highlighted by vibrant, flowing visual effects weaving through the sky and indoor spaces. Characters include individuals and families engaging with futuristic digital interfaces, shopping displays, and city rooftops at dusk. The cinematography employs dynamic camera movements, blending natural light with stylized visual effects and clean color grading.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Investment & Wealth
Background
Street
Context
Advertising Campaign, TVC / TV Commercial