MassiveMusic Sydney, Music / Sound,

Description

This stop-motion commercial video for BIG W's Toys for Joy campaign features a musical band composed of various toys and action figures performing on a blue illuminated stage. The band includes a plush blue rabbit on drums labeled Biggie Dubs, a robotic keyboard player, a green reptile action figure singing into a microphone, and a doll playing an electric guitar. The dynamic sequence captures stop-motion animation movements of the different toys playing their instruments under bright blue stage lighting. Production credits include M&C Saatchi Australia Group for agency and creative, Resolution Design for production and post-production, and MassiveMusic Sydney for sound.

Style

Humorous, Vertical, Commercial, Retro

Techniques

Animation, 3D render / CGI

Industries

Big Box Retail

Color

Background

Set-dressed

Context

TVC / TV Commercial