Description

This video commercial for Toyota titled Upstream features Paralympic gold medalist Jessica Long swimming through dark, moody waters. The piece opens with text identifying Jessica Long, 13x Paralympic Gold Medalist, before transitioning to underwater shots of her swimming in a red swimsuit and adjusting her goggles. Later scenes depict a desk set up amidst the water and an orphanage filled with flooded nursery cribs where an adoption conversation takes place over the phone. The cinematography utilizes low-key lighting and deep teal and green color grading, evoking a cinematic and atmospheric tone. Saatchi & Saatchi Los Angeles served as the advertising agency for the project.