Brand
ProjectShakira VMAs 2023
Collective @ Lair, Production,
Associated creatives
Tags
Description
This promotional video by Toyota celebrates Shakira as the recipient of the MTV Video Vanguard award. The sequence opens with an aerial view of a city skyline at dusk overlaid with bold promotional text. Scenes cut to a modern silver car parked on a wet city street, with people walking nearby and getting into the vehicle. Close-up shots highlight the car's exterior design, wheels, and Toyota badge, as well as interior details including a dashboard screen playing music by Shakira. The commercial concludes with nighttime city driving and interior shots of passengers enjoying the ride.