Play, Music / Sound,

Description

This commercial video for the Toyota Prius, titled More Efficient, showcases the vehicle moving through a series of whimsical, hand-painted theatrical backdrops on a rotating stage. Various actors interact with the white car, loading luggage, beach gear, and dogs into the spacious interior as the sets transition from suburban neighborhoods to coastal boardwalks and snowy winter streets. The production features clever transitions and playful staging to highlight the vehicle's cargo space and efficiency. The campaign was created with production by Partizan and post-production by Framestore and The Mill, commissioned by Saatchi & Saatchi Australia.

Style

Horizontal, Cinematic, Raw

Techniques

VFX / visual effects

Industries

Electric / EV

Color

Background

Set-dressed

Context

TVC / TV Commercial