Description

This commercial spot for Toyota titled For what matters most Toy car follows a young girl playing with a blue toy car in a classroom setting. She carefully rolls the toy car across her desk before transitioning to outdoor play through puddles and across playground equipment. The cinematography employs natural lighting and a grounded, documentary-style color palette to emphasize youthful imagination. Saatchi & Saatchi Canada handled the agency creative work, with production by Steam Films and post-production by The Pub.