Brand
ProjectStart A Fever
Burrell Communications, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for the Toyota Camry Nightshade, titled Start A Fever, showcases the black sedan against a moody nighttime urban backdrop illuminated by blue neon lighting. The sequence highlights exterior details, including the front grille, alloy wheels, and rear badge, alongside close-ups of a driver and a crowd recording with smartphones. The cinematography employs atmospheric low-key lighting and cool tones to emphasize the vehicle's design and presence on the street.