Burrell Communications, Agency / Creative,

Description

This commercial video project titled Baton, created for Toyota, features a series of portraits and dynamic scenes showcasing diverse Black men in urban environments, cars, and scenic outdoor landscapes. Produced by Serial Pictures with creative agency Burrell Communications and music by Machine, the visual narrative combines cinematic lighting with candid character moments. The video moves between night scenes in front of neon-lit theater marquees, driving sequences, coastal backdrops, and industrial shipping container yards. Color grading shifts between cool midnight tones and warm natural daylight, highlighting different vehicle models and lifestyle settings.