BrandModelo
Project"Rock Band"
Townhouse WW, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A group of four friends cheers with Modelo beer cans in a dark bar with red lighting. The scene transitions to a retro turquoise and silver van, which the friends use for transportation. They are seen working on a band practice in a garage, fixing the steaming hood of a car, and driving on a winding mountain road with scenic views. The band is playing music in a small club with disco ball lighting. The overall mood is one of camaraderie, perseverance, and the pursuit of dreams despite obstacles.