Elin Kling & Karl Lindman, Creative Directors,

Description

This editorial image for the Toteme Summer 2025 ad campaign features model Jeanne Cadieu seated on a cinder block in a sparse industrial space. She wears a fitted short-sleeved white ribbed dress paired with black tights and black heels, accessorized with a layered chain necklace. The shot is captured in black and white by photographer Mikael Jansson, with creative direction by Elin Kling and Karl Lindman and styling by Camilla Nickerson. The lighting is direct and creates sharp shadows on the raw concrete floor and unfinished wall background.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign