BBDO Chicago,

Description

This music video project titled Total Overthink of the Head for the brand OEFY captures whimsical sequences ranging from horse hooves playing a piano to students in a school classroom setting. The scenes feature various characters including a young woman wearing safety goggles and green gloves in a science lab, and a young man seated at a desk surrounded by stacks of books. The cinematography uses natural lighting and editorial pacing to build a narrative around youthful introspection. Production work was handled by O Positive with music by William McVay and post-production VFX by JAMM.

Style

Documentary, Humorous, Horizontal, Clean

Techniques

VFX / visual effects

Industries

Streaming Platforms

Color

Background

Office

Context

Music Video