Calabash Animation, Production,

Description

An animated video for Tootsie Roll titled Chameleon features an owl character wearing glasses and a graduation cap alongside a color-changing chameleon perched on a tree branch. The owl stands next to a basket filled with assorted Tootsie Roll candy as the chameleon stretches its tongue to sample different flavors. The 2D animated style utilizes vibrant colors against a textured blue background. Production and post-production were handled by Calabash Animation with creative work from Schafer Condon Carter.

Style

Editorial, Vertical

Techniques

Animation

Industries

CPG / Packaged Food

Color

Context

TVC / TV Commercial