Tooheys, Lion, Agency / Creative,

Description

This promotional music video for Tooheys on Tour features the Australian rock band Dune Rats performing live on stage before enthusiastic crowds in packed club venues. The video combines high-energy concert footage with dynamic lighting, archival style vignettes, and prominent typographic overlays displaying tour dates and campaign slogans. Rapid cutting and saturated color grading capture the raw, raucous atmosphere of live pub rock performances. The collaboration highlights live music culture and brand partnership through fast-paced visual storytelling.

Style

Documentary, Horizontal, Action, Saturated, Retro

Techniques

VHS / lo-fi

Industries

Music

Color

Background

Theatre

Context

Music Video