BrandSamsung
ProjectWettest Town Showdown
Toni Higginbotham, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
An adult male stands inside of a blue and green bus stop, exhaling smoke as rain falls around him in a medium shot. The subject is wearing a dark blue coat, shorts, and a hat. Green vegetation is visible in the background. The advertisement for the Samsung Galaxy S8 highlights the water-resistant features of the phone and features various locations in Australia during heavy rainfall. The rainy environments include mountain ranges, a town in Queensland, local pubs, and private residences. The images of the locations are intercut with experts and locals discussing the debate over which town has the most rainfall.