BrandTommy Hilfiger
ProjectNew Year 2025 Ad Campaign
Jin Soon Choi,
Associated creatives
Tags
Description
A campaign portrait featuring Jisoo standing next to an arcade claw machine in a brightly lit room. She wears a dark navy quilted bomber jacket featuring a prominent 'H' patch over a simple red dress. The claw machine is filled with plush toys and has the word 'APPLE' displayed in red lettering on its header. The surrounding walls are painted in deep red and a soft, muted pink. The lighting is crisp and even, highlighting the textures of the quilted fabric and the smooth surface of the arcade machine. The overall aesthetic is clean and contemporary with a playful, retro-inspired color palette.
Style
Editorial, Lifestyle
Techniques
Studio strobe
Industries
Luxury Fashion Houses