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  • ·Tommy Hilfiger Lunar New Year 2025 Campaign Editorial
A man and woman seated in armchairs reading magazines, captured for the Tommy Hilfiger Lunar New Year 2025 campaign.

Carson Lee, Model,

Associated creatives

Tags

Description

This image for the Tommy Hilfiger Lunar New Year 2025 campaign features a woman and a man seated side-by-side in plush armchairs, both engaged in reading open magazines. The woman on the left wears a beanie, a layered knit outfit with red accents, and tan trousers, while the man on the right is dressed in a cream cardigan over a red sweater and dark trousers. They are positioned against a dark wood-paneled wall with subtle paneling details. The scene is captured with soft interior lighting, emphasizing the coordinated red and neutral tones of their apparel. Karl Lam served as the photographer for this project.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (40%)
Crimson (30%)
Beige (30%)

Background

Office

Context

Advertising Campaign