Tom Van Schelven, Photographer, London

Description

A striking commercial portrait features a black man in his 30s posing confidently against a vibrant solid orange background, captured by photographer and director Tom Van Schelven in London. He wears a wide-brimmed orange fedora with a black band and a textured orange corduroy jacket over a black top, casting a shadow across his upper face while his lower face and lips catch warm directional light. His arms are crossed as he holds up a white Smirnoff bottle with both hands, presenting the product towards the camera. The colour palette is intensely monochromatic and warm, dominated by shades of orange and burnt sienna with clean studio lighting.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Solid Colour

Context

Advertising Campaign