Tom Van Schelven, Photographer, London

Description

This commercial campaign photograph by Tom Van Schelven features a group of five individuals enjoying drinks in a vibrant interior setting styled in contrasting shades of deep blue and stark white. A man on the left in a white cardigan and blue trousers sits on a dark blue velvet couch, holding a bottle. Beside him, a woman wearing a bright blue sleeveless top gestures animatedly while laughing with another woman peeking from behind the couch. On the right, a tall man dressed in a matching blue shirt and trousers stands smiling, while a seated woman in a blue t-shirt and jeans looks toward the center. Two tall glasses of beer rest on a minimalist blue coffee table between them. In the prominent foreground, a sleek 1664 beer bottle angled diagonally features the distinctive red branding and the tagline Good Taste With A Twist. The lighting is bright and even, highlighting the clean graphic lines of the set design and the saturated primary color palette.

Style

Vertical, Commercial, Saturated, Minimalist

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Set-dressed

Context

Advertising Campaign