Travis Rathbone, Photographer, New York

Description

This product still life photograph by Travis Rathbone features a dark Tom Ford perfume bottle nestled centrally amid a chaotic stack of square grey gift boxes bearing the brand logo. The composition creates a sense of luxury and abundance through overlapping angles and strong contrast between the metallic grey packaging and deep shadows. The lighting is directional, casting sharp highlights across the box lids and the polished surfaces of the fragrance flacon. The monochromatic grey and black palette is punctuated only by subtle metallic lettering.

Style

Horizontal, Commercial, Clean, Matte

Techniques

Low-key / chiaroscuro

Industries

Fragrance

Color

Context

Advertising Campaign, Digital / Display Advertising