Superprime Films, Production Company,

Description

This commercial video for Hoka titled Together we fly higher follows runners and travellers in moody, atmospheric settings from forest roads at night to indoor spaces. Created in collaboration with Anomaly and produced by Superprime Films, the piece uses low-key lighting and cinematic framing to capture moments of rest, preparation, and journeying. The narrative weaves together diverse characters navigating outdoor environments, convenience stores, and quiet rooms, highlighting endurance apparel and footwear. Deep shadows, warm lantern illumination, and muted colour palettes define the visual style, emphasizing a cinematic and documentary-inspired tone.