Toast Toast Winter 25 campaign by Olivier Kervern 2025

Description

This black and white editorial image from the Toast Winter 25 campaign, photographed by Olivier Kervern, features a model standing in the shadowed arcade of an urban street. Strong, low-key directional sunlight cuts across the textured stone floor and the side of a prominent architectural column, creating high-contrast illumination. The model wears a heavy winter coat and stands with a composed expression, positioned between deep shadow and bright exterior light. The composition emphasizes dramatic natural lighting and architectural textures typical of location-based fashion storytelling.

Style

Editorial, Square, Desaturated, Matte

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Alley

Context

Advertising Campaign