BrandGruff
ProjectBrand Identity

TM, Design,
Associated creatives
Associated creatives
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Description
A stack of business cards is arranged in a neat pile, with the word "gruff" printed in white across the cards. The word is split, with "gru" on one card and "ff" on another, indicating that the cards are designed to be viewed together. The background is divided into two distinct sections: a light grey, slightly textured surface on the left and a dark green, smooth surface on the right. The color contrast between the cards and the background highlights the clean, minimalist design of the cards, drawing attention to the text. The photograph is shot from directly overhead, providing a flat lay perspective that emphasizes the geometric arrangement of the cards and the color-blocked background.