RKCR/Y&R, Agency / Creative,

Description

Tiny Dancer is a 3D animated commercial created for TSB Lloyds by Studio AKA, alongside agency RKCR/Y&R and sound designers Chernin. The video follows a young girl in a pink tutu pursuing her passion for dance across various stylized settings, including a classroom, nursery, and residential street. The animation features vibrant environments, expressive characters, and a warm, whimsical aesthetic that highlights the importance of long-term savings goals. Production credits include Studio AKA for animation, RKCR/Y&R for agency work, and Chernin for music and sound design.

Style

Horizontal, Cinematic, playful, Minimalist

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Background

3D Rendered Scene

Context

TVC / TV Commercial