BrandTiffany & Co.
ProjectLock
Tiffany & Co., Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video features a close-up of a Tiffany Lock bracelet in rose gold with diamonds, set against a surreal teal background. The backdrop includes miniature figures walking on a white geometric landscape with shapes resembling steps, pillars, and a keyhole. The design pays homage to a padlock brooch originally crafted in 1883 for a loving couple. As the camera pans out, the bracelet is juxtaposed with a silhouette of a woman's head. The animation then shifts to a scene of paper cutouts and geometric shapes, maintaining the surreal atmosphere and Tiffany's signature color palette. The overall feel is artistic and dreamlike.