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  • ·Thomy Necessary campaign camping forest campfire video
Brand
ProjectNecessary?

Armoury, Production,

Associated creatives

Tags

Description

This commercial spot for Thomy titled Necessary features two men camping in a dense forest setting around a glowing campfire. One man wearing a beanie and patterned knit sweater sits comfortably in a folding chair playing an acoustic guitar. The second man, wearing a denim vest and orange bandana, sits opposite him preparing sausages in a cast-iron skillet over the fire. The cinematic lighting captures the warm glow of the flames against the deep natural background of trees and woodland foliage.

Style

Horizontal, Cinematic, Earthy, Gritty

Techniques

Slow motion

Industries

CPG / Packaged Food

Color

Camel (40%)
Jet Black (30%)
Burgundy (30%)

Background

Forest

Context

TVC / TV Commercial