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ProjectHoliday 2024 Ad Campaign
Close-up of legs in black hosiery and red patent leather Mary Jane flats stepping across a minimalist room with slatted window light.

Holiday 2024 Ad Campaign 2024

Associated creatives

Thom Browne
Thom BrowneThom Browne Creative Director

Tags

red patent leather Mary Jane flatsred patent Mary Jane shoesred Mary Jane shoesred flatsMary Jane flatspatent leather shoesblack hosieryblack tights

Description

This commercial campaign image for Thom Browne's Holiday 2024 collection features a close-up framing of a person's lower legs and feet. The subject wears dark sheer hosiery paired with striking red patent leather Mary Jane flat shoes featuring thin buckled straps. The scene is set within a minimalist architectural room characterized by pale grey walls and a small square window with horizontal louvers that cast dramatic, angled shadows across the floor and walls. The composition emphasizes clean lines, controlled studio lighting, and a cool, cinematic colour grading.

Style

Vertical, Commercial, Desaturated, Cool

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Off-Black (50%)

Background

Office

Context

Advertising Campaign