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  • ·This Is Not a Drill: CALM Campaign Video
Brand
CALM
ProjectThis Is Not a Drill

Studio Maniac, Music / Sound,

Associated creatives

T&Pm
T&PmAgency / Creative
Common People Films
Common People FilmsProduction
Just Audio
Just AudioMusic / Sound
Get Set Hire
Get Set HireProduction
tenthree
tenthree
Electric Theatre Collective
Electric Theatre CollectivePost Production / VFX
Factory Studios
Factory StudiosMusic / Sound
Studio Maniac
Studio ManiacMusic / Sound

Tags

young men playing video gamesyoung menmen playing video gamesvideo game controllerspizza boxesliving room settingcasual loungewear

Description

This campaign video for CALM titled This Is Not a Drill opens with a pizza delivery to a suburban home before transitioning into a living room scene where young men are playing video games and expressing frustration. The video captures candid moments of friendship, waiting, and tension while playing on a console. The indoor scenes feature natural window light mixed with domestic interior lighting, highlighting casual loungewear and everyday living room clutter. Throughout the sequence, the narrative builds a relatable atmosphere centered around gaming culture and unspoken daily pressures.

Style

Vertical, Cinematic, Clean

Industries

Public Awareness

Background

Living Room

Context

Advertising Campaign, Social Media / Short Form Video