BrandV Energy
ProjectThe Irresistibillboard
Thinkerbell, Creative Agency, Sydney
Associated creatives
Associated creatives
Tags
Description
Two adult males are standing next to an outdoor art installation in an urban setting. The installation is a large billboard-like structure constructed with clear ice blocks that advertise the energy drink Refresh. The billboard reads 'Free Refresh once melted' in large letters. Some of the ice blocks have cans frozen inside. The two men appear to be interacting with the installation, with one standing to the side and the other seeming to fix or adjust something on the structure. The setting is an urban outdoor space with shops and passersby visible in the background. The lighting is bright daylight. The overall mood is contemporary and active.
