BrandLoewe x On
ProjectFall 2023 Ad Campaign

Thibaut Grevet, Photographer,
Associated creatives
Tags
Description
This fashion editorial features a person in motion, seemingly suspended mid-air against a gradient backdrop. The subject, with dark skin, is only partially visible, facing away from the camera, in a dark silhouette. They are wearing dark pants with white designs near the ankle and bright green shoes. The pants have a flowing, relaxed fit, providing freedom of movement. The background transitions gradually. Prominent white logos and text are visible near the top and lower right, adding a sense of branding. The lighting emphasizes the contours of the pants while casting the upper body of the subject in silhouette. The overall aesthetic is artistic and highlights movement.





