UEG, Agency / Creative,

Description

This video commercial for Dove titled These Legs: A Dove Big Game Film features a young child running joyfully down a tree-lined suburban sidewalk. The footage utilizes natural daylight and features outdoor residential street framing with lush green lawns and mature trees in the background. The young child is dressed in a blue polka-dot patterned tank top and pink shorts, captured in motion as she runs toward the camera. Text overlays appear throughout the sequence conveying campaign messaging about body confidence.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Public Awareness

Color

Background

Street

Context

TVC / TV Commercial