Ogilvy UK, Agency / Creative,

Description

This video commercial for Dove titled These Legs: A Dove Big Game Film features a young child running joyfully down a tree-lined suburban sidewalk. The footage utilizes natural daylight and features outdoor residential street framing with lush green lawns and mature trees in the background. The young child is dressed in a blue polka-dot patterned tank top and pink shorts, captured in motion as she runs toward the camera. Text overlays appear throughout the sequence conveying campaign messaging about body confidence.