BrandBank of America
ProjectMarathon
ThePub Productions, Production,
Associated creatives
Associated creatives
Tags
Description
In an urban setting, a diverse group of marathon runners participate in a race, with many using Bank of America mobile apps on their smartphones. The race is set against a backdrop of city buildings and green trees. Runners in the foreground are focused on their phones, using Zelle to pay friends, and checking their budget. Another runner’s support group holds up a giant picture on a tablet, celebrating the runner accomplishing a financial goal shown on the screen. The camera captures medium shots of the runners. The overall mood is one of financial empowerment intertwined with physical activity.