BrandTheory
ProjectSpring 2026

Theory Spring 2026 2026
Associated creatives
Tags
Description
This fashion campaign image for Theory's Spring 2026 collection features model Greta Hofer seated against a clean white backdrop, photographed by Stefano Ortega. Styled by Tonne Goodman, the model wears an unbuttoned black pinstripe shirt revealing a black bra underneath, paired with relaxed white trousers and black flat sandals. Her short dark hair and natural makeup, crafted by hair stylist Edward Lampley and makeup artist Fulvia Farolfi, complete the look. The minimalist composition and neutral color palette highlight the clean lines and contemporary tailoring of the apparel.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign

